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No matter what type of business you run, having a clean, user-friendly website is essential. Your business site not only serves as the digital home base for your business and product line, but also anchors your entire digital marketing approach, providing a central hub to point and connect customers with your brand and your company. Providing a poor website experience can hamper those efforts and sever those connections before they even begin.
Here are five web design tips to turn your site into an online customer conversion powerhouse in 2022.
1. Build your site for first impressions
When it comes to helpful web design tips, first impressions always top the list. Indeed, what users interact with immediately after loading your site lays the foundation for the entire experience. And if your web design doesn’t deliver the goods in those crucial first seconds, you’re not only losing new visitors, but also opportunities to build powerful, positive brand memory that drives interest and sales down the road.
The truth is that many factors impact those critical first impressions, and working with web designers who appreciate these factors is key to creating an engaging, professional website. Visual elements such as structure, colors, and spacing often play an important role in the appeal of a website design. At the same time, seemingly mundane features like text layout and even the fonts you use have a very real effect on site experience and engagement.
Having a web designer pay attention to these details and their place in the visual hierarchy not only results in a more stunning website, but can also help turn more casual visits into longer stays, providing users with eye-catching web pages. and experience they need to stay and buy from your business.
To create a successful website that shows up from the get-go, it’s important to focus on:
- Simplicity. Users tend to prefer simple and straightforward web designs over complex. The easier it is to absorb and interact with the visual elements of your web pages, the better.
- Familiarity. From photos and headers to logos and CTAs, all visual elements on your site should meet visitor expectations and provide visual clues about what you do and offer. The inclusion of unfamiliar images and elements often only leads to confusion and ultimately a negative impression of the brand.
- Accuracy. Whether it’s a seasoned professional or a team of rookie web designers tackling your project, filling your site with on-brand visuals is web design 101. All features should be consistent and accurately reflect your brand throughout your site.
Related: 6 Free Tools That Help Optimize Your Website
2. Optimize each page for mobile users
You can’t create a list of web design tips these days without putting mobile optimization at the top. Why? Because mobile matters in 2022. So much so, in fact, that nearly 80% of people say they’re more likely to return to your site or share it with others if it’s mobile-friendly. If your web designer isn’t focused on creating a good mobile responsive website, your business is missing an easy opportunity to drive repeat visits and build brand awareness.
More and more consumers are using mobile devices to search and search for businesses on the web. If your web pages don’t load properly or your own web design doesn’t make that mobile experience seamless, potential customers are likely to jump ship quickly, abandoning your site and business for others in your space. Over time, these mobile issues begin to accumulate, creating a growing problem for your brand, reputation, and bottom line, while making it exponentially more difficult to attract new business.
That said, it is extremely important to prioritize mobile navigability and layout in your web design approach. From the outset, it’s essential to view every visual, logo, block of text, social media icons, and call-to-action buttons through the lens of mobile, ensuring that every feature and aspect of your design process is mobile-friendly and designed to deliver a next-level experience.
This can mean anything from including only essential visual cues (logos, menu, CTAs, buttons) on your mobile site, to focusing on eye-catching fonts, to making your text pages and service more scannable and resize page elements for easier user interaction.
3. Maximize your load times
A slow website can quickly become your worst enemy, often making it impossible to keep leads on board and get them closer to the point of purchase. Like it or not, today’s savvy, seasoned visitors expect websites to load quickly, and if your homepage or blogs aren’t appearing quickly, they probably will. elsewhere to find what they need.
In other words, a website’s load time is an important, if not essential, part of any practical and responsive design effort. It has an indelible impact on the visitor’s experience and ultimately your ability to convert. Understanding how fast your pages load and how to optimize those load times isn’t just one of those web design tips you can gloss over or ignore. It’s an essential part of a web designer’s job and should always be a top priority when creating a site design that shines.
Luckily, web designers have plenty of methods to update your website. Here are some of the easiest ways for your web designer to speed up load times and outpace your competitor’s site:
- Resizing images. Photos and graphics tend to take up a lot of space, which has a huge impact on page load times. Taking steps to compress and optimize images can help reduce the size of these files while saving valuable milliseconds from the page load experience.
- Management of site plugins. Plugins, especially on WordPress sites, can often go a long way in improving overall site speed. Still, loading too many sites on your site can really slow down performance. Clearing out the bulk and only keeping the ones you need can help boost site speed.
- Regular speed monitoring. Careful and continuous monitoring throughout and beyond the design process is essential. This allows you to quickly identify issues and take action to resolve them before they escalate into crises.
Related: 7 easy ways to make your website faster and more responsive
4. Focus on personalized user experience
Creating a web design that appeals to the widest possible audience is, well, important. But it’s the ability to deliver personalized shopping experiences that really sets good web design apart. Incorporating buyer personification techniques into and through your own site design is how you go beyond the standard digital marketing approach to building a real connection, providing users with the content and personalized and relevant experiences that reinforce feeling and compel action.
Incorporating buyer personification into your web design strategy can seem daunting at first, especially with so many other design tips and so many things to consider in the visual hierarchy.
Fortunately, there are a few relatively easy ways to consider and incorporate personalization into your web design approach, from building personalized, behavior-based product recommendations into your design framework to using dynamic CTAs and hyper-relevant in each new site visit. Providing tailored photos and interactive features that appeal to specific targets can also be a great way to optimize your design for personalization.
With companies like Amazon and other popular e-commerce websites now equipped for hyper-personalization, many shoppers now expect and demand a tailored experience with every return visit. This makes customization an integral part of any web design effort.
Related: 5 Ways to Provide a Positive Customer Experience in Ecommerce
5. Don’t Forget SEO
Designing a beautiful, user-friendly website that provides a great experience for visitors is great. Unless, of course, your customers can’t find it.
Online visibility is essential not only to make your website easy to find, but also to present this site to customers when they need it most. By making SEO a central part of your web design strategy, you can help provide the boost it needs to shine in search engines and generate the user engagement rates that keep it at the top.
Understandably, there is often a disconnect between web design work and the world of SEO, with many web designers relegating SEO to the domain of digital marketing and content generation, and vice versa. Still, there are many things designers can do to provide a powerful visibility boost from the get-go.
Using basic SEO principles in, for example, title creation, image captioning, subtitle creation, and even URL design can often add up, reinforcing search signals. site ranking and search potential immediately after launch. Knowing how to break up text and where to work interactive elements in page content and structure can also be a simple yet effective way to optimize search readiness from the get-go.
Whether you’re working with experienced and skilled designers or first-time site builders, neglecting SEO in your web design process is at your peril.