Former Hugo Boss employee on the way to becoming a fashion designer


12:49 6 April 2022

A fashion designer has returned to his old school in Clayhall to inspire pupils.

Amardeep Sura, 30, spoke about her career journey to children at Caterham High School on Caterham Avenue.

The East Ham resident is now working on his own fashion label Shift Zero, which he founded in 2018.

Self-taught, Amardeep began designing t-shirts for a local brand while studying at Coventry University.

He then did in-store tailoring at Hugo Boss and Alexander McQueen while interning at other major fashion brands.

Amardeep, who left Caterham High in 2011, revealed he had turned his back on a potential career in professional football to pursue his dream of running his own fashion label.

He said: “I always played football at school. I played in a few academies and played at semi-professional level. But my parents wanted me to go to college.

“I quickly realized that (football) was not what I wanted to do. I’ve always had an interest in art and fashion, so I learned to sew on my own.”

Amardeep, originally from Gants Hill, loved working for big brands but found he wanted the flexibility to design his own clothing line.

“It started to feel like a glass ceiling – no matter what I was doing, there was something that just wouldn’t let me through, so I started designing my own brand.

“It was definitely the hardest route, but it was worth it.”

According to the Shift Zero website, Amardeep’s influences include art, sports, music and London.

While visiting Caterham High, he added: ‘I told them (the pupils) about my background and brought a play I did which was quite popular.

“I showed them the manufacturing process and told them about the industry and the different roles. They were very interested.

“They didn’t know how many different processes go into making a garment and how many people are involved in it. I really enjoyed that.”


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