At first glance, graphic design appears to be a moderately competitive field, with projected job growth of 3% between 2020 and 2030. Within technology, however, graphic design can be a complex and ultra-competitive position, especially for jobs at top companies working on interesting projects. With that in mind, let’s break down an ideal graphic designer model and show how you can optimize your application.
Regardless of your career stage or your aspirations, there are always ways to set yourself apart from the competition when creating your graphic designer resume. “It’s important to show what you can do by applying the principles of graphic design to brand yourself visually and verbally when creating your resume,” explained Evelyn Salvador, certified resume writer, personal branding pioneer and author of numerous resumes and career books.
In this guide, we’ll cover the main steps to creating an effective resume, as well as look at some of the things hiring managers want in a job. graphic designer. Remember, an ideal graphic designer resume will show how you can communicate in a way that inspires, informs, and captivates audiences.
Characteristics of an Effective Graphic Designer Resume
Simply listing the things you can do on your resume doesn’t offer any value to a potential employer, Salvador said. Hiring managers want to know how you can apply your skills in ways that drive results and ROI. This is where a personal brand comes in.
To uncover the five essential components of an effective personal brand, Salvador asks his clients the following questions:
What are your main strengths and features? The qualities, attributes, skills and know-how you possess that can be useful to your target audience.
What are your biggest advantages? How your assets help a potential employer, such as attracting customers, increasing sales, generating profits, etc.
What is your competitive advantage? Your strengths or the things that make you unique and set you apart from others.
What is your value proposition? The total value of benefits you provide to a potential employer, supported by corresponding achievements.
What is your return on investment? The measurement (cost savings, revenue) of your contributions to a target audience.
She then weaves the key elements into a marketing or personal branding statement. For graphic designers, linking your past projects to the overall success of the business is essential; for example, if you have a history of designing e-books that have garnered huge engagement or interfaces that have led to an increase in app user satisfaction, you should highlight that.
Showcase your brand through words, images and design
Once your brand has been identified and defined, the message should be conveyed throughout your CV using words, images and design.
While creative professionals may sometimes need a plain-text resume or a Word document to get past screening software when applying for jobs online, Salvador recommends creating both a plain-text raw and a hybrid or edited infographic version that incorporates simple visual branding elements. If you take his advice and submit your resume as a PDF, it should go through an Applicant Tracking System (ATS) and impress human critics.
For example, inserting small graphics or logos into your resume header and adding color or a border design can help reinforce your brand and identity, and add visual appeal without affect the ATS score. Consider selecting or designing your own graphic layout or using scanned samples of your work as a border. Design yours professional icon can also give results.
Also, since most ATSs will read the page from left to right, Salvador likes to include either a list of key skills and skills, a mission statement, or three or four short skills-related testimonials in a left narrow column when creating resumes for creative professionals. In a competitive environment, testimonials and endorsements offer proof and give your resume an edge over other candidates (more creative resume examples here).
Creating a Professional Summary
Graphic designers should consider creating a tagline or tagline for the top of their resume (and other marketing materials) in addition to a profile summary that focuses on what the employer is looking for. Here are some examples:
- “Award winning graphic designer”
- “Versatile graphic designer bringing ideas to life”
- “Graphic Designer – Creator of Compelling Designs That Drive Conversion Rates”
- “Graphic designer with over 5 years of experience creating memorable designs”
A resume should dig deeper into what makes a designer unique. For example:
“A proven designer with creative and conceptual skills, exceptional attention to detail and a unique approach to storytelling that engages, transforms and inspires.”
Or you can go a bit longer:
“Offering a solid understanding of marketing principles and advertising techniques and over seven years of experience developing designs for print, online websites, video and advertising. Committed to developing a brand that matches to your voice and your needs.
How to write a summary of work experience
Work experience is another essential section of a graphic designer CV, as it connects the dots between your past projects, your technical and soft skills, and the role you are pursuing. As well as supporting your brand and bringing your resume to life, it should give the reviewer an idea of how you approach projects, who you’ve worked with, the skills you’ve used, and the results you’ve achieved. obtained.
To help the reviewer understand your designs and the value of your offering, under a brief description of each position, outline two to three key projects using the CAR diagram:
- What was the challenge or objective of the project?
- What stock did you take?
- What was the result?
Here are some examples:
- Conceptualized, designed and created digital pieces for realtors in the West to attract new listings, increasing customer interest and inquiries by 15%.
- Worked with vendor and senior agent panel to create a coordinated email and social media campaign that increased clicks by 10%, Facebook followers by 20% and Twitter followers by 5%.
- Design signage, trade show banners and advertising graphics from concept to completion to effectively convey honesty, integrity and differentiate agents in a crowded field. Several agents have been recognized for their ethical standards, professionalism and contributions to their industry over the past year.
Final Tips and Features of an Effective Developer Resume
To further showcase and validate your design skills, create a one-page project addendum or gallery with photos and samples of your best work and email it to the hiring manager or use like “leaving behind” after the interviews. It is in addition to your own online design portfolio. As well:
Match the job description: To capture the attention of both automated and human reviewers, make simple changes/customizations to meet job description requirements, including hard and soft skills, types of design, media, and organizational culture, before hitting “Send.” Even better, use a free tool like job search or Curriculum vitae written to compare your resume to a specific job description, make changes, add the right keywords, and bypass applicant tracking systems.
Provide a summary of skills or a toolkit: Where technical skills are required to perform typical tasks, provide a summary of your skills and show how you applied them in your work experience summary.
Be sure to include hot certifications and courses: You should include the best certifications and courses that demonstrate expertise in essential technologies and a passion for continuous learning. (Also, more specialization and skills will allow you to potentially negotiate a higher salary.)